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There's a question that pops up every now and then among online marketers: do Facebook Likes really matter to SEO? Truth is, yes, they really do. But perhaps a more important question would be, "how much?" You can ask today's search giants themselves and they will tell you they give "social signals" importance when ranking pages.

 

As Facebook Likes indicate that Internet users find a particular content pleasing, it would illogical for search engines to ignore them. There are even instances where a business' Facebook page rank is higher than the rank of its official web page. This is proof that Google et al are giving importance  to Facebook Likes.

 

So does this mean that you must work more on your Facebook page to drive up your search rank? Not necessarily, but you have to work more on your Facebook page to increase your website's popularity.  You need to have a strategy that will put your content out there for more people to see, and very importantly, to make it worthier of a share. Populating  your Facebook page with your blog will be a perfect way to collect those Likes.

 

Of course, working more in and with your industry is also a great idea. For instance, if you sell fashion jewelry, "Like" the pages of related businesses to show support. If you drop comments here and there - DON'T SPAM THOUGH! - you may just attract more Facebook fans. When you link with other social media giants like Twitter and YouTube, you can stay in the loop, get more fans and keep them sharing your new content.  Soon, you'll have a list of fans you can exchange comments or posts or even emails with. Google and the rest will most probably pick up on that.  Know more about social media at https://en.wikipedia.org/wiki/Social_marketing.

 

Buy facebook likes may be sneaking into Google's algorithm but this only drums up the need for a more integrated search marketing strategy. Not to say though that all your focus must go into your Facebook page. After all, it's never wise to put all your eggs in one basket. But a solid link profile and unique, high-quality content remain to be the foundations of effective SEO.

 

In short, your social media marketing efforts must run alongside established SEO techniques. And most importantly, in any kind of campaign you endeavor in, you have to be consistent. To be consistent means to build up results enough for you to actually see them and feel them materialize in your bottom line. You can buy facebook likes cheap here!